Performance creative strategy for B2C and DTC brands
I read the account, find what buyers still need to hear, choose the next test, write the briefs and scripts, and help get the work made.
- Paid-social account reads and 30 to 90 day testing plans
- Creative strategy, hooks, scripts, shot lists, and production briefs
- Landing-page strategy, copy, and working page builds
- Visual production and direction across paid-social shoots, photography, and video
- Creator and editor feedback, final-cut checks, and post-launch planning
Selected work for
Strategy: LendingTree, Withings, Utiva Health, Geviti, Ferosom Forte, GOV+, and Wellow.
Production: Molson Coors, Daikin, W Hotels, Project Management Institute, Relentless Beats, MK, HAYLA, and Disco Lines.
Selected results
Withings: 41 ads, five scaled winners
The five-month program reached $189K in tracked revenue on $97K in Meta spend and 651 purchases. I wrote 46 scripts and guided 41 ads through production.
LendingTree: 40 regulated scripts in about two days
One 47-minute call became a working brief across eight creators and nine products, including shot lists, compliance language, and separate creator and editor instructions.
I made Barack Obama look like a festival DJ. Six million views later, CNN called.
At Goldrush Music Festival, I photographed Dillon Francis behind the decks. I edited Barack Obama into the shot, posted it with zero media spend, and watched it reach 6M+ views. Ten days later, CNN's Victor Blackwell asked me on air: "Why isn't this just plain old misinformation?"
Field notes
- Boring Ads Win More Often: what 550,000 ads reveal about deal-first openings.
- Open the Loop: why a hook should create a question before the product answers it.
- Hide the Ad Inside the Ad: three shifts in Meta and TikTok creative.
Private studio
Three active brand engagements at a time.
90-day strategy sprints for B2C/DTC brands spending $50K+/month on Meta.
Contact
Based in Scottsdale, Arizona. Working remotely with brands worldwide.
Apply for review or email contact@thelensofpeet.com.